The real cost of missed calls and a 24/7 answering strategy
An unanswered call often means a customer who moves on to a competitor. This guide shows where missed calls come from and how to catch them.
Where are calls being missed?
Three moments dominate: after hours, simultaneous calls at peak times, and moments when staff are busy with another customer. Start by checking your own call logs for the hours you miss most.
Calculate the cost with your own numbers
Multiply weekly missed calls by your own estimate of how many could convert and by your average customer value. The calculator on the notes page gives you a rough idea.
A simple 24/7 plan
Write down which questions the assistant answers, when it books, and when it leaves a note for the team. Then read the summaries for a week and refine the rules.
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